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5 Biggest Mistakes when starting your company website

By Stacey Reid ⋅ September 11, 2007 ⋅  Email this post ⋅  Print this post ⋅ Post a comment

1. Too much Junk inside your trunk

Often times newbies feel a need to include many high tech special features such and Java Script to boost the look of their sites. Problem is, these effects are not readable by most search engines and might end up hurting your search results in the long run. It is best to keep your homepage clean and simple and to concentrate on your keywords.

2. Domain Name

It is normal to want your company name to match your domain name, but unless you own a recognizable name this could end up seriously effecting your success online. Internet users have become experts at finding what they are looking for and quickly, and will most surely bypass your link if they do not recognize anything. So what can you do? Try putting your keywords in your domain to increase the chances of someone clicking on your link. If someone is searching for Costa Rica Travel and your domain name is www.costa-rica-travel-and-vacations.com there is a good chance they will feel that your site will lead them to a page that specializes in what they are looking for.

3. Too much talking, not enough selling

It is very understandable to feel as though you need to talk about who your company is and what it is you do. Reality is, people do not really care. Have a section on your site for that information, but tuck it away somewhere. Use your prime spaces for selling your product, not talking about it. If you can come up with an amazing offer, people will buy it, no matter what your company name is.

4. Hire a Pro!

It may be the most obvious of all, but if you want people to take your site seriously, you have to show them that you take it seriously by hiring a real pro to design a clean and attractive site that will be user friendly and load quickly.

5. Make backups of everything

This is definitely the easiest mistake to prevent. However, no matter how often it is said, most people starting out think to themselves that losing all of their hard work would never happen to them. The last thing you will want is to start over after an unfortunate event.